Privacy Policy


Effective Date: 18/03/2025

Last Updated: 18/03/2025


1. Introduction


Welcome to ey up, a trading name of EY UP Properties Ltd, ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data in accordance with:


  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)
  • The Property Ombudsman (TPO) Code of Practice


We are a member of The Property Ombudsman (TPO) scheme, which provides independent dispute resolution for estate agents.


By using our services, you agree to this Privacy Policy.



2. Information We Collect


We collect and process the following types of personal data:


A. Personal Data Provided by You


  • Identity Data – Name, date of birth, marital status.
  • Contact Data – Address, email, phone number.
  • Property Details – Information about properties you are buying, selling, letting, or renting.
  • Financial Information – Income, affordability details, mortgage status (if applicable).
  • Tenancy Information – Employment details, landlord references, guarantor details, proof of funds, and credit checks (for lettings).
  • Marketing Preferences – Consent for receiving marketing communications.


B. Information from Third Parties


  • Credit Reference Agencies – If applicable for tenant referencing.
  • Land Registry & Public Records – To verify property ownership.


C. Automatically Collected Data


Website Usage Data – IP address, device type, browsing activity via cookies (see Section 9: Cookies & Tracking Technologies).



3. Legal Basis for Processing Personal Data


We process your data under the following lawful bases:


Purpose                                                                                                      Legal Basis

Arranging property sales, lettings & viewings                                      Contractual necessity

Conducting tenant referencing & credit checks                              Legitimate interests

Providing mortgage & solicitor referrals                                              Consent (opt-in required)

Marketing (newsletters, offers, property alerts)                              Consent (opt-in required)

Legal & regulatory compliance (anti-money laundering checks)      Legal obligation


You have the right to withdraw consent at any time by contacting us at hello@eyup-move.me



4. How We Use Your Information


We use your data to:


  • Facilitate property sales and lettings (e.g., arrange viewings, process offers, handle contracts).
  • Conduct tenant referencing and credit checks (for lettings).
  • Introduce you to third-party mortgage providers & solicitors (only with your consent).
  • Comply with legal and regulatory obligations (e.g., anti-money laundering checks).
  • Provide marketing updates (only if you have opted in).



5. Mortgage & Solicitor Referrals


We may introduce you to third-party mortgage brokers and solicitors. There is no obligation to use their services.


  • If you proceed with a referral, we may receive a referral fee.
  • Your details will only be shared with your consent.


If you do not wish to be referred, you can opt out by contacting us at hello@eyup-move.me



6. Data Sharing & Third Parties


We do not sell your personal data. However, we may share data with:


Who We Share With                                              Purpose

Mortgage brokers & solicitors                                 If you opt-in for referral services

Landlords, tenants, buyers & sellers                         To facilitate property transactions

Credit reference agencies                                         Tenant referencing & affordability checks

Utility & council tax providers                                 To set up or close accounts after tenancy changes

Regulatory bodies (HMRC, law enforcement) If legally required

The Property Ombudsman (TPO)                         If a complaint is escalated


All third-party service providers are contractually obligated to comply with UK GDPR.



7. Data Retention Policy


We only keep personal data for as long as necessary:


Data Type                                        Retention Period Reason

Sales & lettings transaction data 6 years                 Legal & tax compliance

Tenant referencing & credit checks 6 years                 Dispute resolution & regulatory compliance

Marketing data                                 Until you opt out Consent-based marketing


When data is no longer needed, we securely delete or anonymise it.



8. Your Rights Under UK GDPR


You have the following data protection rights:


  1. Right to Access – Request a copy of the personal data we hold.
  2. Right to Rectification – Correct inaccurate or incomplete data.
  3. Right to Erasure (‘Right to be Forgotten’) – Request data deletion (subject to legal obligations).
  4. Right to Restrict Processing – Limit how we use your data.
  5. Right to Object – Object to direct marketing or certain processing activities.
  6. Right to Data Portability – Request your data in a machine-readable format.


To exercise your rights, contact hello@eyup-move.me with the subject "Data Request". We will respond within one month.


If you are dissatisfied with our response, you can complain to the UK Information Commissioner’s Office (ICO):



You can also escalate complaints through The Property Ombudsman (TPO):




9. Cookies & Tracking Technologies (PECR Compliance)


We use cookies to improve website functionality and user experience.


  • Essential Cookies – Required for website functionality.
  • Analytics Cookies – Track website performance (requires consent).
  • Marketing Cookies – Used for targeted advertising (requires consent).


We use a cookie banner to obtain explicit consent before storing non-essential cookies. You can manage cookie settings via our [Cookie Policy].



10. Data Security Measures


We implement security measures such as:


  • SSL encryption for secure transactions.
  • Secure data storage with access restrictions.
  • Regular security audits to prevent breaches.


If you suspect a data breach, please contact hello@eyup-move.me immediately.



11. Third-Party Links


Our website may contain links to third-party mortgage providers, solicitors, or property portals. We are not responsible  for their privacy policies. Please review their policies before sharing personal data.



12. ICO Registration & The Property Ombudsman (TPO) Membership


As an estate agent, we are registered with:


The UK Information Commissioner’s Office (ICO)


  • ICO Registration Number: ZB873917


The Property Ombudsman (TPO) Scheme


  • Membership Number: T12094


For privacy concerns, contact us:


ey up, Martin House, 2 Martin Street, Brighouse, West Yorkshire, HD6 1DA |  hello@eyup-move.me |  01484 972054



13. Updates to This Policy


We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated "Last Updated" date.